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Privacy Policy

Last updated August 2026

At Milo Play, we take your privacy seriously. This Privacy Policy explains how Make Things Simple Solution Private LTD (“Milo Play”, “we”, “us”, or “our”) collects, uses, stores and protects personal information when you purchase or use Milo Play products, software, games, website and related services (collectively, the “Services”).

Milo Play is currently available for customers in India only.

This Privacy Policy should be read together with our Terms & Conditions, Refund & Returns Policy, Warranty Policy and other applicable policies.

1. Who We Are

Legal Entity: Make Things Simple Sol Pvt LTD
Brand: Milo Play
Registered Office: Medavakkam, Chennai - 600 090
CIN: U72900TN2021PTC145190
Email: hello@miloplay.xyz
Phone: +91 9150217446
Website: www.miloplay.xyz

For questions about how we process personal data, contact:

Privacy Contact: Praveen Rajasekaran
Email: praveen.rajasekaran@miloplay.xyz

The DPDP Act requires a Data Fiduciary to publish contact information for a person who can respond to questions about processing of personal data.

2. What Information We Collect

Depending on how you use Milo Play, we may collect the following categories of information.

A. Account Information

If you create a Milo Play account, we may collect:

  • name;

  • email address;

  • mobile number;

  • account credentials;

  • profile information; and

  • account preferences.

B. Purchase Information

When you purchase Milo Play, we may collect:

  • name;

  • billing address;

  • shipping address;

  • phone number;

  • email address;

  • order information;

  • invoice information;

  • Device serial number; and

  • payment status.

We may receive payment-related information from our payment service provider.

We do not intend to store complete debit-card or credit-card numbers on Milo Play systems unless expressly stated otherwise.

3. Camera and Motion Tracking

Milo Play uses a camera and motion-tracking technology to enable interactive gameplay.

This is one of the most important parts of our Privacy Policy.

The Milo Play camera processes visual information locally on the Device to detect movements required for gameplay. Camera images or video are not uploaded to Milo Play servers for routine gameplay.

4. What the Camera Is Used For

The Milo Play camera may be used to:

  • detect body movement;

  • detect player position;

  • recognise gestures or movements required by games;

  • determine whether a player is within the gameplay area;

  • enable motion-based gameplay; and

  • improve gameplay functionality.

The camera is not intended to function as a general-purpose surveillance camera.

Milo Play does not intentionally use the camera to monitor customers outside of an active gameplay experience.

5. Do We Store Camera Images or Video?

Milo Play does not store camera images or video recordings from gameplay.

6. Motion Data

Milo Play may process information relating to player movements to make games interactive.

Depending on the technical implementation, this may include:

  • body position;

  • movement coordinates;

  • gestures;

  • movement timing;

  • game interactions;

  • gameplay performance; and

  • game progress.

Motion information is processed locally during gameplay and discarded after it is no longer required for the gameplay experience.

7. Children's Privacy

Milo Play is designed to be used by families and children.

We recognise that children's personal data requires additional protection.

Where we process personal data of a child, we will comply with applicable requirements concerning children's personal data, including requirements relating to verifiable parental or guardian consent.

Under India's DPDP framework, processing a child's personal data requires verifiable consent from the parent or lawful guardian, subject to applicable provisions and exemptions.

The parent/guardian owns the account, and children use child profiles or gameplay modes controlled by the parent account.

8. Parental Consent

Where required by applicable law, Milo Play will obtain verifiable consent from a parent or lawful guardian before processing personal data of a child.

The methods used to verify parental consent may include mechanisms permitted under applicable law and regulations.

For example:

  • parent account verification;

  • verified mobile number;

  • email verification;

  • approved identity verification mechanism; or

  • another legally compliant verification mechanism.

Do not claim that you use a verification mechanism unless it is actually implemented.

The 2025 DPDP Rules specifically address verifiable consent for processing children's personal data and require measures to establish that the person providing consent is the parent or lawful guardian.

9. How We Use Personal Data

We may use personal data to:

  • process and fulfil orders;

  • deliver products;

  • provide customer support;

  • create and manage accounts;

  • provide games and Services;

  • provide software updates;

  • maintain Device functionality;

  • process warranty claims;

  • process returns and refunds;

  • communicate important service information;

  • detect fraud and abuse;

  • maintain security;

  • comply with legal obligations;

  • understand product performance; and

  • improve our Services.

We will not use personal data for purposes that are incompatible with the purposes disclosed to you, except where otherwise permitted or required by applicable law.

10. Product Analytics

Milo Play may collect technical and gameplay information to understand how the product is being used and to improve games and Services.

This may include:

  • game launched;

  • game duration;

  • level completed;

  • game errors;

  • Device model;

  • software version;

  • crash information;

  • performance information; and

  • feature usage.

We use analytics primarily to improve gameplay, identify technical problems and understand how our Services are performing.

11. Advertising and Marketing

Milo Play does not use children's gameplay information to serve targeted advertising.

12. Cookies and Website Technologies

Our website may use cookies and similar technologies to:

  • keep the website functioning;

  • remember preferences;

  • understand website usage;

  • improve website performance;

  • measure marketing performance; and

  • maintain website security.

For example: [Google Analytics / PostHog / Mixpanel / Meta Pixel / other]

13. Information We Share With Third Parties

We may share personal data with service providers who help us operate Milo Play.

These may include:

  • payment processors;

  • shipping and logistics providers;

  • cloud hosting providers;

  • customer-support providers;

  • analytics providers;

  • email/SMS providers;

  • software infrastructure providers;

  • warranty/service partners; and

  • other service providers necessary to operate the Services.

We expect such providers to process personal data only for the purposes for which we engage them and in accordance with applicable requirements.

14. Our Technology Providers

Cloud / Database: [SUPABASE/SHOPIFY]
Hosting: [VERCEL/SHOPIFY]
Payment: [RAZORPAY / CASHFREE]
Analytics: [Clarity]
Email: [Shopify]
Shipping: [SHIPROCKET]

Do not list providers that you do not actually use.

15. International Data Processing

Some of our service providers may process personal data using infrastructure located outside India.

If this applies to Milo Play, the applicable transfers will be handled in accordance with applicable Indian law and requirements.

16. Data Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, destruction or disclosure.

These measures may include:

  • access controls;

  • authentication;

  • encryption where appropriate;

  • secure communications;

  • logging and monitoring;

  • restricted employee access; and

  • security procedures for service providers.

No electronic system can be guaranteed to be completely secure.

The DPDP Act requires Data Fiduciaries to implement appropriate technical and organisational measures and reasonable security safeguards to prevent personal-data breaches.

17. Data Breaches

If a personal-data breach occurs, Milo Play will take appropriate steps to investigate, contain and remediate the incident and provide notifications required by applicable law.

The DPDP framework includes obligations concerning notification of personal-data breaches to the Board and affected Data Principals in the prescribed manner.

18. How Long We Keep Personal Data

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, or where retention is required or permitted by applicable law.

Different types of information may have different retention periods.

Where consent is withdrawn, we will cease processing where required, subject to situations where continued processing is authorised or required by law. 

19. Deletion of Personal Data

You may request deletion of your personal data where applicable under the DPDP framework.

Where you request deletion, we will assess the request and delete or anonymise applicable personal data unless we are required or permitted by law to retain it.

Certain information may need to be retained for:

  • legal compliance;

  • tax and accounting;

  • fraud prevention;

  • dispute resolution;

  • warranty obligations; or

  • other legally permitted purposes.

20. Access, Correction and Other Data Rights

Subject to applicable law, individuals may have rights relating to their personal data, including rights to:

  • access information about processing;

  • request correction;

  • request erasure;

  • withdraw consent where consent is the basis for processing;

  • register grievances; and

  • exercise other rights provided under applicable law.

Requests can be submitted to:

praveen.rajasekaran@miloplay.xyz

We may need to verify the identity or authority of the person making a request before acting on it.

21. Children's Data Requests

Where a request concerns a child's personal data, Milo Play may require the request to be made or authorised by the relevant parent or lawful guardian.

We may request information necessary to verify the identity and authority of the requesting parent or guardian.

22. Account Deletion


Customers may request deletion of their Milo Play account by contacting [hello@miloplay.xyz] or through the account settings where available.

When an account is deleted, associated personal data will be deleted or anonymised where required, subject to applicable legal retention requirements.


23. Children's Safety

Milo Play does not intentionally use personal data collected through the Device to create advertising profiles of children.

We also recommend that parents avoid placing the Device in locations where private activities are taking place.

Parents and guardians are encouraged to supervise children's use of connected features and review the privacy settings available on the Device.

24. Third-Party Links

Our website or Services may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites.

We encourage users to review the privacy policies of third-party services before providing personal information.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the “Last Updated” date at the top of this Policy.

Where required by applicable law, we will provide additional notice or obtain consent for material changes.

26. Contact Us

For questions, requests or concerns relating to privacy or personal data:

Milo Play
Make Things Simple Solutions Pvt LTD
Medavakkam, Chennai

Privacy Contact: Praveen Rajasekaran
Email: praveen.rajasekaran@miloplay.xyz
Phone: +91 91502 17446

Website: www.miloplay.xyz

For formal grievances:

Grievance Officer: Praveen Rajasekaran
Email: praveen.rajasekaran@miloplay.xyz

27. Governing Law

This Privacy Policy is governed by the laws applicable in India.

Any disputes relating to this Privacy Policy will be handled in accordance with applicable Indian law and the dispute-resolution provisions in our Terms & Conditions.


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